1. False Fears
"Then you will know the truth, and the truth will set you free."1
Business professors Gary Hamel and C.K. Prahalad wrote about an experiment with four monkeys. In their cage was placed a pole with a bunch of bananas suspended at the top. When one of the monkeys climbed the pole, just as he reached out to grasp hold of a banana, he was doused with a torrent of cold water. Squealing, he quickly scampered down the pole. The same thing happened to the three other monkeys. After several more attempts, they abandoned all hope of reaching the bananas.
The researchers then replaced one of the monkeys with another monkey, and as soon as the newcomer monkey began to climb the pole, the other three monkeys pulled him away. After several more attempts, he too gave up. A second one of the four original monkeys was replaced and the same thing happened to him. He, too, was pulled away from the pole when he attempted to climb it. In time all four of the original monkeys were replaced … none of whom dared climb the pole even though they never knew why and had never been doused with cold water.2
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